The Founder Podcast Method.
No podcast required.
You built the business. You don't need another job creating content.
You already have the expertise, the experience, and plenty to say.
I turn one or two conversations a month into professionally produced videos, carousels, and posts that help the right people discover what you know and why it matters.
You talk. I handle the content.
Fractional Head of Content
Content that sounds like you, without the time it usually takes.
I’m your Fractional Head of Content, built for founders who know they should be showing up on video but are busy actually running their business. Once or twice a month, we sit down for a recorded video call. I call it the Founder Podcast Method: no studio, no crew, just you talking to me from wherever you are.
I turn those conversations into a full month of professional content: short-form video, carousels, and posts, all in your voice. You stay focused on running your company. I handle everything it takes to make you look like the expert you are.
I've spent 15+ years in video production, including 10+ years working at agencies on projects for brands like Disney, Paramount, Microsoft, and Pfizer. A big part of my work has involved interviewing real people and turning those conversations into compelling stories. Now I bring that same experience to founder-led content.
Who I do my best work with:
If people buy from you because they trust you, not because of an ad account, this was built for you.
The businesses I click with are founder-led and expertise-driven. The kind where a specific person is the reason clients choose you, and your content only works if it actually sounds like that person. That might be one founder, or a small group of trusted faces sharing the spotlight. Two, three, even four people who split the on-camera work between them. What matters is that the people showing up are the ones clients already trust.
A few examples of what that looks like:
Coaches and consultants who sell on their thinking
Med spas and wellness brands with an owner or a few practitioners people already come to see
Real estate teams where the agent is the brand
Boutique law, financial, or advisory practices built on one person's or a small team’s reputation
Founder-led product brands where the story behind it is half the sale
Whether it's just you or a few key voices, if your faces and your names are why the work comes in, you're in the right place.
Want the numbers first? Download the full pricing breakdown, no email needed, then book a free call whenever you're ready where we can talk about your business, content goals and vibe check if we would be the right fit.
Founder Stories
One interview. Multiple topics. A whole lot of content.
Each interview is a guided conversation where we explore different ideas, experiences, opinions, and areas of expertise.
From that one conversation, we create a variety of content across different topics and formats.
Here are just a few examples of what that looks like.
Julia | Ohio City Canine
Dog Training & Education
We covered a range of dog-training topics in one conversation, including Julia's perspective on how people interact with dogs in public. Each topic gives potential clients another opportunity to understand her expertise and approach.
Three content examples shown. Many more possible from the same interview.
And that's just the beginning...
More content ideas pulled from the very same interview.
Michelle | The WELLthywoman
Business Mentorship for Health & Wellness Practitioners
We covered a range of topics in one conversation, from building confidence on camera to growing a wellness business.
One topic was Michelle's frustration with unqualified influencers getting more attention online than experienced practitioners. Content like this lets potential clients see her expertise, strong opinions, and approach to helping wellness professionals build their businesses.
Three content examples shown, all from the same interview.
Kris & JoJo | 3isFor
Media Company Founders
Founder-led storytelling that puts the people behind the company front and center, giving audiences a chance to connect with the personalities and perspectives behind the brand.
Katie | Kitty Vale
Founder, bodysuit label.
Bringing the founder's story and perspective into the brand's content, giving potential customers more to connect with than just the products.
You're not trying to become an influencer. You're trying to grow your business.
When someone hires your business, they're buying more than a service. They're trusting your experience, your expertise, and the people behind the work.
But if a potential customer discovers you online, how much of that can they actually see?
Founder-led content gives people a chance to hear how you think, learn what you know, and understand what makes your business different, before they ever book a call.
The goal isn't to go viral or chase followers. It's to help the right people understand why they should choose your business.
And you shouldn't have to become a full-time content creator to make that happen.
How It Works
1. We talk. Once to twice a month.
You hop on a 60-minute recorded video call with me, from wherever you are. No studio, no crew, no scripts to memorize. I come prepared with questions based on your industry and your audience, so all you have to do is talk. This is your entire time commitment.
And honestly? These are the fun part. You'll look forward to them. Even when we're talking through something serious, the conversation feels easy and human, not like a performance, and that ease is exactly what makes you look natural on camera.
2. I build your content.
I take those conversations and turn them into a full month of content, short-form video, carousels, and written posts, all in your voice, all on-brand. You don't touch the editing, the captions, or the strategy. That's my job.
3. You show up like the expert you are.
Your content goes out consistently, across your platforms, building trust with potential customers before they ever reach out. You stay focused on running your business. I handle everything it takes to make you look like the authority you already are.
Simple, senior-level content. Without a full-time hire.
Engagements begin with a one-time Foundation project to build your strategy and voice, followed by monthly plans ranging from $2,600 to $5,400, depending on how much content you need.
A FEW THINGS FOUNDERS USUALLY ASK:
"I've tried making content before and it fizzled."
Content only works with consistency and a strategy, and building both alone is a slow grind. This system gets you there faster: I keep you consistent, guide every conversation, and turn what you say into the hooks, so you show up and talk while I handle the rest.
"I'm not a natural on camera."
You don't have to be. You're just having a conversation with me, and I edit it into something that looks great.
"I don't have time for this."
Your whole commitment is one or two 60-minute conversations a month. That's it.
Whenever you're ready, here's where to start:
See the full breakdown. Every tier, what's included, and exact pricing. No email required, just download it.
Let's see what your content could look like.
Book a free 30-minute call to talk about your business, who you're trying to reach, and how we could turn your expertise into content that helps attract the right customers.
No pressure. Just a conversation to see if we're a good fit.
Not ready to talk yet? Start with the questions.
The same framework I use to turn one conversation into a month of content. Five content buckets, the prompts I actually use, and how to never stare at a blank calendar again. Free, yours to keep, no call required.
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