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  • Writer's pictureKelly Black

THE Secret Weapon for Booking More coaching clients: A sizzle reel

Are you a coach looking for a way to promote your business? If so, you should consider creating a sizzle reel.


A sizzle reel is a short promotional video used to showcase the highlights and key features of a coaching business. It typically includes testimonials from satisfied clients, footage of coaching sessions, and information about the coach's services and philosophy. The purpose is to give potential clients a sense of what working with you would be like and to entice them to contact you for more information or, even better, to schedule that first coaching session!


It's a powerful marketing tool that can help to generate interest and establish credibility for your business.




Having a sizzle reel for a coaching business can be extremely beneficial for several reasons:


  • It allows potential clients to get a sense of what working with the business would be like and to see the value that it can provide.

  • It can help to establish credibility and trust with potential clients, particularly if it includes testimonials from satisfied clients.

  • It can be used on the business's website, social media, or in other marketing materials to generate interest and attract new clients.

  • It can be a powerful tool for helping you stand out amongst your competitors

  • It can be an effective way of communicating the unique selling points of the coaching business, such as the coach's qualifications, experience, and unique approach to coaching.

Overall, it is an essential tool for any coaching business looking to attract new clients and stand out in a competitive market.



When creating a sizzle reel for a coaching business, it's important to include a variety of elements that will showcase the business's value and appeal to potential clients.


Some of the key things to include in your sizzle reel are:


  1. Testimonials from satisfied clients: These can be in the form of spoken quotes, written text, or video footage.

  2. Footage of coaching sessions: This can include footage of the coach working with clients, as well as before and after footage that demonstrates the results that clients have achieved.

  3. Information about the business's services and philosophy: This might include an overview of the different types of coaching services offered, the coach's qualifications and experience, and the business's approach to coaching.

  4. A call to action: Encourage the viewer to contact the business for more information or to schedule a coaching session.

  5. High quality video and professional editing: The video should be well-produced, with the highest quality footage you have available, good lighting, appropriate music, and professional motion graphics. A professional sizzle reel production service will ensure this and help to find creative ways to make even the not so high-quality footage you may have look polished and professional using tricks like graphic elements as holders to display lower resolution videos more clearly on screen.

  6. Branding: In addition to including your logo and contact information, you’ll want to include a consistent visual theme and colors (which match your already established brand look) throughout the video to help establish a strong brand identity. A professional video editor and motion graphic designer will ensure this.

  7. Short and sweet: Keep your sizzle reel short, ideally less than 2 minutes, so as to not lose the interest of the viewer.

By including these elements in your sizzle reel, you can create an engaging and effective promotional tool that will help your coaching business stand out and attract new clients.



Let’s break down in more detail actual ways you can showcase some of the elements listed above.


Your coaching experience and qualifications:

  • Include a (preferably) spoken or written introduction from you, the coach: Speak directly to the camera and introduce yourself, mentioning your qualifications and experience.

  • Include footage of working with clients: This can help to demonstrate your expertise and the results that clients have achieved.

  • Showcase awards and recognition: If you have received awards or recognition for your coaching work, such as testimonials or media coverage, these can be included in the sizzle reel to establish credibility.

  • Include a section on your approach to coaching: This might include information about the your philosophy, methods, and the outcomes they help their clients achieve.

  • Use animated graphics to highlight the coach's key qualifications, achievements and experience. This might include information about education, certifications, and professional memberships. This will make the video more interactive and visually appealing.

Overall, it's important to strike a balance between showcasing your experience and qualifications and highlighting the value that your coaching business can provide to potential clients. By doing so, you can create a sizzle reel that establishes credibility and trust with potential clients, while also demonstrating the unique value that your coaching business can provide.



Showing successful coaching sessions or client outcomes:

  • Include testimonials from satisfied clients: These can be in the form of spoken quotes, written text, or video footage of clients sharing their experiences and the results they achieved through coaching.

  • Include before and after footage: This can be footage of clients before and after coaching, demonstrating the changes they have made and the progress they have achieved.

  • Include footage of coaching sessions: This can include footage of the coach working with clients, as well as any exercises or activities that the coach uses in their sessions. Zoom screen record is your best friend here!

  • Use motion graphics to create infographics or data visualization to show the progress or outcome of the coaching sessions in a creative and engaging way. Include statistics and data: Include any statistics or data that demonstrate the effectiveness of your coaching, such as improved productivity, increased sales, or reduced stress.

  • Use case studies: Create a case study and include it in the video, detailing the clients' challenges, the coach's approach, and the outcome achieved.

By including successful sessions and outcomes in your sizzle reel, you can effectively demonstrate the value and impact of your coaching business and help to attract new clients.


It's important to be mindful of client's privacy and sensitivity when showing examples of successful coaching sessions or outcomes in a sizzle reel video. Make sure to get the client's consent and use pseudonyms or blur their faces if necessary!



Creating a sizzle reel for a coaching business can be a relatively straightforward process, but it will take some time and effort to produce a high-quality video.


Here are the general steps to get started:


  1. Plan and organize: Determine the overall message and key elements you want to include in your sizzle reel. Create a storyboard or a script, outlining the different segments of the video.

  2. Gather footage and materials: Collect any footage or materials you will need for the sizzle reel, such as testimonials, footage of coaching sessions, and information about your business's services and philosophy.

  3. Edit and produce the video: Use video editing software to put together the footage and materials you have collected into a cohesive video. Add appropriate music, voiceovers, and text overlays as needed.

  4. Review and refine: Review the final video and make any necessary adjustments. Show it to a few people and get their feedback.

  5. Share and promote: Share your sizzle reel on your website, social media, and other online platforms. Add it to your email signature, and include the link or QR code in your business cards. (more on this below)

If this is sounding a bit overwhelming or just plain time-consuming then I suggest you hire a professional – I specialize in creating compelling coaching sizzle reels created specifically to attract new customers. I’ll work with you to gather the best elements from your business then I’ll go to work creating something amazing for you!


Having a well-produced and compelling sizzle reel is important tool for promoting your coaching business and attracting new clients. With a clear message, compelling visuals, and a call to action, it can give potential clients a sense of what working with you would be like and entice them to give you a chance!


While of course I’d love for us to work together, if you want to explore other options I would suggest taking the pre-production and gathering of all elements for the video into your own hands based on the advice I’ve given in this article then look for a freelance video editor and motion graphics designer on freelance sites like Upwork or Fivver.


There are several reasons why it may be beneficial for you to hire a professional editor for a coaching sizzle reel, as opposed to doing it yourself.


  1. Professional quality: A professional editor has the experience, equipment, and skill to produce a high-quality video that will look polished and professional. They will know how to use these tools to create an engaging visual experience. They will also know how to edit footage, add music and sound effects, and create motion graphics that will help to convey your message in the most effective way.

  2. Brand consistency: A professional editor will understand your brand and how to present it in the best possible way. They will make sure that the video's visual style, tone, and message are consistent with your brand and that it aligns with your target audience.

  3. Objectivity: It's often difficult to be objective when you're creating a video about your own business. A professional editor can help to ensure that the video is focused on the right message and that it's not too self-promotional. They will also help you to avoid any common pitfalls that can detract from the video's effectiveness.

  4. Time-saving: Creating a sizzle reel can be time-consuming, especially if you're not familiar with video editing software. Hiring a professional editor can save you time and allow you to focus on other aspects of your business.

  5. Cost-effective: Hiring a professional editor may seem like an additional expense, but in the long run, it can be cost-effective. A well-produced video can help to generate interest and attract new clients, which can help to grow your business and increase revenue.

Overall, hiring a professional editor can be a wise investment for a coaching business that wants to create a high-quality, engaging, and effective sizzle reel that will help to attract new clients and stand out in the competitive coaching market.

Email me for a free :20 min consultation to talk about your dream sizzle reel!


Once you have created your sizzle reel for your coaching business, it's important to use it effectively to attract new clients. Checkout this article on ways to use your sizzle reel to reach new coaching clients!



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