kelly lauren black
Creative Content Producer
Blue Chip Athletics
Blue Chip Athletics, an athletic apparel company, approached me wanting to turn their product poster into an engaging video they could use as a paid advertisement on Instagram.
Product Poster provided to me by Blue Chip Athletics
I spoke with the company about what they were trying to sell and also their company story and values so that I could really bring their products to life and give potential customers a sense of who they were as a company.
I then wrote a visual script, which included the voice over and corresponding descriptions of what would happen on screen during each line.
(Please click on the PDF viewer to video script)
Final video I created using assets from the company's poster, typography, photos the company already had of their warehouse and video which I remotely directed an employee to record. (For your project we could easily replace this with stock footage as well)
(Click on the image to play video)