Case Study

Blue Chip Athletics

Blue Chip Athletics, an athletic apparel company, approached me wanting to turn their product poster into an engaging video they could use as a paid advertisement on Instagram.

Product Poster provided to me by Blue Chip Athletics

I spoke with the company about what they were trying to sell and also their company story and values so that I could really bring their products to life and give potential customers a sense of who they were as a company.

I then wrote a visual script, which included the voice over and corresponding descriptions of what would happen on screen during each line. 

(Please click on the PDF viewer to video script)

Final video I created using assets from the company's poster, typography, photos the company already had of their warehouse and video which I remotely directed an employee to record. (For your project we could easily replace this with stock footage as well)

(Click on the image to play video)